Trust fund son becomes startup founder, gets a lesson on going viral

 
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If ‘Clients from Hell’ memes is your guilty indulgence, you’ll love this web series about a social media marketing agency called ROFL.

(Yep. A company named after the acronym.)

ROFL is founded by Leonard Lee (played by George Young), a trust-fund baby who shunned his family’s business to start his own social media agency, inspired by a web-copy describing social media as “the next frontier”.

Arrogant. Influential. Player. Dick. -- these were labels for Leonard back in school. But he didn't care much for labels except the ones he was wearing.
Arrogant. Influential. Player. Dick. — these were labels for Leonard back in school. But he didn’t care much for labels except the ones he was wearing.

That introduction to Leonard’s character makes him sound like a complete dimwit, but his well-bred charisma and confidence does make his ignorance and naivety a little less insufferable.

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This five-part, 20-episode mockumentary exaggerates and dramatises startups and its life cycle — everything that belongs in a how-to listicle: naivety, taking risks, innovation, faking it, fallibility, aggression, takeovers, negotiations.

ROFL's other hires are: head of IT Samuel Ong (Shane Mardjuki), the lovely business development director Rachel Lim (Vanessa Vanderstraaten), media strategist director Foo Soo Ling (Oon Shu An).
ROFL’s other hires are: head of IT Samuel Ong (Shane Mardjuki), the lovely business development director Rachel Lim (Vanessa Vanderstraaten), media strategist director Foo Soo Ling (Oon Shu An).

What most listicles do not impart, however, is how trust and honesty is what holds the team together. It’s a tall claim to say Get Social was made to prove this point, but it’s very close to it!

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But it’s full-on comedy, slightly absurdist, it has plenty of heart, a great cast of actors.

ROFL's clients, Youtube stars Munah & Hirzi
ROFL’s clients, Youtube stars Munah & Hirzi

Also featured are Youtube stars Dee Kosh, Munah & Hirzi and really fun episodes where Leonard has a showdown with his nemesis, lessons in virality, and a storm-in-a-teacup dramas.

Get Social was directed by Robert Tan and produced by Ervin Han. The entire series premiered at 11pm on Thursday, 19 June on Viddsee!

Watch the full series here:

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