Startups are serious business, but this is just full of LOLs

 
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Most startups are unconventional, but we’ve become so accustomed to the unexpected that even the quirkiest personalities or most outrageous business model doesn’t make us flinch. Not even a bit.

The web series ‘Get Social’ made us cringe, though, but its absurdity also made us LOL in glee. We guess being able to laugh at the absurdity is a sign of maturity!

Here’s a character guide to who’s who in the social media agency, ROFL. ‘Get Social’ is the mockumentary that came out of a documentary crew hired to film their ‘ascend into corporate fame’.

#1 – CEO & Founder, Leonard Lee (George Young)

Leonard Lee, 25, is a charismatic CEO of ROFL. He uses his charm to conceal rudimentary knowledge of all things social media.

Arrogant. Influential. Player. Dick. Those are the things people used to call him in school. But Leonard didnʼt care much for labels – except the ones he was wearing; fast cars, wild women and parties.
Arrogant. Influential. Player. Dick. Those are the things people used to call him in school. But Leonard didnʼt care much for labels – except the ones he was wearing; fast cars, wild women and parties.

Educated (to use the term very loosely) overseas, Leonard has lived a life of excess, with no apologies and cash to spare. But the partyʼs about to end when he’s summoned back to Singapore to take the reins of his family’s banking empire.

He decides to break out of his family money to start his own thing. He chose social media because “itʼs the next frontier”, according to a banner he once saw on a website (which was next to another banner asking if heʼd like to “last longer for her”. Yep.)

He may be a cad, and a player, but he’s smart and his heart is in the right place. Starting ROFL might even give him a chance to show what little bit of entrepreneurship he has in him, and who knows – he might surprise himself along the way.

Well, even poor little rich boys have to grow up some day.

#2 – Head of I.T & Infrastructure, Samuel Ong (Shane Mardjuki)

Shane, 27, is Head of I.T & Infrastructure whose kryptonite is any situation that requires social interaction.

Awesome. Epic. Leader. Samuel gets that all the time by people he meets – online. IRL - thatʼs “in real life” for all you non-Samuel types – itʼs more like Awkward, Socially Inept and Pushover.
Awesome. Epic. Leader. Samuel gets that all the time by people he meets – online. IRL – thatʼs “in real life” for all you non-Samuel types – itʼs more like Awkward, Socially Inept and Pushover.

Sam is the near-perfect product of a good Singaporean education, riding on countless government scholarships and bursaries all the way to university.

To know Samuel is to know almost everything in the world. The man is like a walking Wikipedia – he spews information at a blinding speed, complete with factoids and statistics, on any topic.

Of course, while he can tell you everything you need to know about the Large Hadron Collider and its potential impact on the Space Time Continuum, he canʼt differentiate hip hop from hipster or Maroon 5 from The Famous Five.

He’s socially awkward, especially around girls. He’s also a pushover and hardly stands up for himself. Deep down inside, Sam wants to be more than just a brick in the wall. But most of all … … he wants to be able to play World of Warcraft during office hours. That would be an ultimate win.

#3 – Business Development Manager, Rachel Lim (Vanessa Vanderstraaten)

Rachel, 25, is the poor little rich girl trying to find true love in a world full of pretty shoes and clothes.

Hot. Shallow. Centre of Attention. Although the same can be said of a lavish Jacuzzi in a one-room HDB flat, these are the things people say about Rachel Lim.
Hot. Shallow. Centre of Attention. Although the same can be said of a lavish Jacuzzi in a one-room HDB flat, these are the things people say about Rachel Lim.

Rachel is that girl; the one who looks like she has it all together with her looks, her money and her influential but recently divorced parents.

She is the girl men love and women hate. But sheʼs far from mean spirited and has a generally positive outlook on people. She has an encyclopedic knowledge of trendsetting fashion and aggressive bargaining tactics. Sadly, this comes at the expense of common and domestic knowledge.

Rachel forced to fend on her own as her parents have cut off her trust fund. She’s all out to that she will do good at ROFL and will be taken seriously in work and in love.

Indeed, beneath the self-centredness and vanity is a mix of heart, vulnerability and hope – hope that she wonʼt need Botox until sheʼs 40; that she finds true love before the Titanic movie remake; that women never have to be told that a shoe size is unavailable, and world peace (in that order).

#4 – Media Strategist, Foo Soo Ling (Oon Shu An)

Soo Ling, 23, is the social media maven and ice queen whose heart of stone could use a little chipping away.

Surly. Feisty. Smart-mouthed. Ice Queen. Soo Ling is a genius overachiever who is academically inclined and dotcom-smart, but constantly treated as one of the boys.
Surly. Feisty. Smart-mouthed. Ice Queen. Soo Ling is a genius overachiever who is academically inclined and dotcom-smart, but constantly treated as one of the boys.

Social media is her life. Just ask her 35,000-odd Twitter followers; or look up her Klout score (that at one time, almost rivaled Team Obama). Soo Ling is something of an online goddess.

Thatʼs why Leonardʼs paying her a small fortune to be his Media Strategist, giving her free reign in developing campaigns. In reality though, things are a little bit different; sheʼs somewhat uncomfortable in her own skin and always says the first thing that comes to her mind.

Soo Ling can express her mastery of snark in exactly 140 characters but in real life, she uses sarcasm to mask her true feelings and never allows anyone to get close to her. She knows that vulnerability opens one up for attack, and sheʼs not about to become someone elseʼs target.

Thatʼs not to say that this iron maidenʼs emotional fortress canʼt be breached. There is compassion, kindness and a genuine desire to better the world in this girlʼs locked up heart. Whatʼs on the other side is anyoneʼs guess. It could be a beautiful garden paradise, but it could also hide some vicious human-chomping plants.

Get Social was directed by Robert Tan and produced by Ervin Han.

Watch the full series here:

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