The Gods Want You To Wear A Helmet. Here’s Why.


Indian Head Injury Foundation ss3 krk

India. A land of 330 million gods.

Also the land with the highest rate of road fatalities in the world, of which 25% involve two-wheelers.

It’s time to get serious about road safety, and helmets in particular.

Indian Head Injury Foundation ss1 krk

And what better way to spread awareness than to invoke the gods themselves?

In a unique initiative, the Indian Head Injury Foundation has partnered with O&M to come up with a quirky ad on helmets.

Indian Head Injury Foundation ss2 krk

If the gods who protect you also protect their heads, shouldn’t you?

Watch ‘What Gods Wear Before They Ride’ by the Indian Head Injury Foundation:

Subscribe to Viddsee

Some things are meant to be broken, some things are even safe even when broken. Watch this Indonesian drama about a woman’s investigation into her fiancé’s past, ‘Broken Vase’.

Want more awesome stories?