India. A land of 330 million gods.
Also the land with the highest rate of road fatalities in the world, of which 25% involve two-wheelers.
It’s time to get serious about road safety, and helmets in particular.
And what better way to spread awareness than to invoke the gods themselves?
In a unique initiative, the Indian Head Injury Foundation has partnered with O&M to come up with a quirky ad on helmets.
If the gods who protect you also protect their heads, shouldn’t you?