Life behind the wheel is a tough one for this taxi driver. We see him putting up with all sorts of customers; obnoxious loudmouths, fare-dodgers, sick drunks.
There are two things looking down on him that reminds him why he does it. There’s the hidden envelope carrying his petty cash. And also a picture of his son, all tucked in place in the sun-visor.
This video looks like the tried-and-true tale of a parent’s love.
Except it isn’t.
The ad was released by hypermarket Tesco Lotus for Mother’s Day in Thailand to celebrate the national occasion. It is also a birthday tribute to Her Majesty, Queen Sirikit, who has ruled over Thailand for more than 60 years.