Social media might help with consistent communications, Skype with face-to-face calls, and maybe our parents are always a speed dial away, but sometimes that’s just not enough.
Priya is a young working mother who seeks her parents’ advice on everything: accounting, conflict with her husband, recipes for ladoos, or just a word of comfort.
When she decides to not return for Diwali the second year in a row, they stopped taking her calls. In other words, they were upset.
Priya is resolute in her decision to not return home, but her parents decision set a pall of gloom over her.
Why aren’t they taking her calls? Are they just being childish? Or has something bad happened?
This ad was created for Pepsi and Kurkure by JWT Delhi, directed by Vikramadity Motwane and featuring award-winning actress Geetanjali Thapa.