How do you sell bras to women? In Thailand, they tug at the heartstrings, not g-strings; sensitivity, not sensuality!
Wacoal Thailand’s three short films from the Beautiful Inside campaign are based on true stories of every day women, and narrated by the men in their lives.
The three ads are ‘A Mother’s Choice,’ ‘The Missing Employee,’ and ‘Jane’s Secret.’
As bra-wearers, we’re completely sold and are onboard this marketing push up and lift off!